Kayla Fernance
Video content, filming, editing and the Presence Map strategy tool. Kayla turns your business into reels that actually sound and look like you, and builds the content roadmap that powers everything we ship.
2 out of 5 founding spots already gone · July 2026
TWO FOUNDERS. ONE SYSTEM. YOUR ENTIRE SOCIAL MEDIA PRESENCE, off your plate.
Built and run by Kayla Fernance (That Socials Team) and Katie Boulter (Like She Owns The Place) - two founders, two skill sets, one complete system handling your content and strategy end to end.
In partnership with Like She Owns The Place
The reality
Sound familiar?
01
You're posting sporadically, getting no traction, and starting to feel like you're shouting into the void.
02
You know you need to be on social, but you genuinely don't have the time to make it happen.
03
You've tried a course but the week-to-week work never actually gets done.
04
AI tools produce generic content that doesn't sound like you.
05
You've hired a social media manager but they had no real track record.
06
Every week you're not showing up, a competitor who is showing up is getting the client you should have had.
The truth is, this isn't a content problem. It's a time and trust problem.
Meet the collective
Two founders. One mission.
Katie Boulter
Strategy, captions, carousel design and scheduling. Katie builds the words and the rhythm that make your brand impossible to scroll past, all delivered inside one custom client platform.
We didn't study marketing in a classroom. We built real audiences from scratch. Two founders, two skill sets, one focus: growing your brand.
The solution
Own Your Socials Collective
The Content Collective Method, powered by the Presence Map.
A fully managed, done-for-you social media strategy and content system. Your content strategy is built using the Presence Map, a personalised content strategy built from your business, your voice and your audience. From there, Katie handles the captions, the carousel design, and the scheduling, all inside one platform built specifically for this. You approve with one click. It goes live.
The process
How it works
1
Sign Up
Choose your tier and pay.
1
Sign Up
2
Onboarding
Complete the brand discovery questionnaire and book your onboarding call.
2
Onboarding
3
Presence Map Built
Kayla creates your custom content strategy based on your answers.
3
Presence Map Built
4
Content Created
Kayla films and edits reels. Katie writes captions, designs carousels and story sets.
4
Content Created
5
Approve and Go Live
Review content inside the platform, one-click approve, it auto-posts.
5
Approve and Go Live
6
Monthly Check-In
Review performance, refine strategy, plan next month.
6
Monthly Check-In
1
Sign Up
Choose your tier and pay.
2
Onboarding
Complete the brand discovery questionnaire and book your onboarding call.
3
Presence Map Built
Kayla creates your custom content strategy based on your answers.
4
Content Created
Kayla films and edits reels. Katie writes captions, designs carousels and story sets.
5
Approve and Go Live
Review content inside the platform, one-click approve, it auto-posts.
6
Monthly Check-In
Review performance, refine strategy, plan next month.
Power Pair Builder
Build your Power Pair.
Pick one TST content package and one LSOTP strategy tier. See live monthly pricing - the Bonus Stack unlocks the moment both are selected.
1. Choose your Content·TST
2. Choose your Strategy·LSOTP
Live summary
Pick one option from Content and one from Strategy to see your live pricing.
Pricing shown in AUD. Final quote confirmed during your onboarding call.
Not sure which to pick?
Take the 30-second quiz.
Four quick questions. We'll pre-fill the builder with our recommendation.
Question 1 of 4
When you picture yourself creating content, what feels most true?
Founding offer
3 out of 5 founding spots remaining, July 2026 only.
Onboarding fee waived for all July sign-ups (Katie's retainer).
All 5 founding spots receive one extra post per week for the full 90-day cycle, free.
Spots remaining: 3 of 5. When full, the waitlist opens.
Why us
Compare the alternatives
| Feature | A Course | An AI Tool | An Inexperienced SMM | Own Your Socials Collective |
|---|---|---|---|---|
| Done for you | ||||
| Sounds like your brand | Sometimes | |||
| Built by proven founders | ||||
| Strategy + content + scheduling | Sometimes | |||
| Real track record |
We've built audiences of 10,000+ from scratch ourselves. We know what it actually takes, not in theory, in practice.
The promise
Nothing to lose.
Unlimited content revisions in your first month. If something doesn't feel exactly right, wrong tone, wrong vibe, not quite you, we fix it until it is. No limits, no extra cost.
FAQ
Good questions, answered.
Apply
Apply for a founding spot
Tell us a little about your business and we'll be in touch within 48 hours.
Stop trying to figure it out alone.
You didn't start your business to spend your evenings stressing over what to post or what to film. Let us take it off your plate completely.
2 out of 5 founding spots already gone · Closing end of July 2026